1st lesson free
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Maelle
- Rate $87
- Response 1h
$87/h
Contact
1st lesson free
LinkedIn Profile Optimisation & Content Writing — Methods Used for Executives at Listed Companies. Make your LinkedIn profile work for you — a clear, credible, and visible presence, written or refined
Lesson location
About Maelle
I'm Maëlle, French, based in London. For over 7 years, I've led communications and visibility strategy for listed companies (managed by Octopus Energy, Amber Infrastructure) — audience targeting, LinkedIn Campaign Manager campaigns, SEO, and content creation — to strengthen these companies' visibility and credibility with institutional and retail audiences.
As part of that, I was also responsible for optimising the LinkedIn profiles of senior executives at these companies — full overhauls, content strategy, and for some executives, writing the content directly on their behalf. So I know, first-hand, what makes an executive profile capture attention, build trust, and generate real opportunities.
I also changed companies regularly to grow faster in my career, which meant presenting and making myself visible to new people more often than average — so I understand, from the inside, what actually catches a recruiter's or client's attention when they discover a profile for the first time.
My goal is simple: to make your LinkedIn profile work for you, even when you're not looking at it — visible in the right searches, giving a clear and credible picture of your background, and making people want to learn more.
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About the lesson
- Primary
- Secondary
- Tertiary
- +11
levels :
Primary
Secondary
Tertiary
Tvet
Adult Education
University
Masters
Doctorate
Pre primary
Beginner
Intermediate
Advanced
Professional
Children
- French
- English
All languages in which the lesson is available :
French
English
Your LinkedIn profile is often the first thing a recruiter or client sees — and most profiles aren't optimised at all. I built and led LinkedIn strategy (content, audience targeting, campaigns) for listed companies in London (managed by Octopus Energy, Amber Infrastructure), and as part of that role, I was also responsible for optimising the LinkedIn profiles of senior executives at those companies — full profile rewrites, dedicated content strategy, and in some cases, writing the content myself on their behalf.
That means I have direct, hands-on experience of what makes a senior profile capture attention, build trust, and generate real opportunities — not just theory on "how to optimise your profile."
What I've learned building these strategies at a company level applies very directly to an individual profile: a LinkedIn profile follows the same logic as a brand strategy — capture attention in seconds, be clear about your value, and make the right person (recruiter, client, partner) want to go further. Most profiles simply list job titles instead of telling a story, and miss the recruiters or clients actively searching for someone like them.
I can help you with:
- Rewriting your summary and experience sections for clarity and impact
- Optimising your profile for searchability and recruiter visibility
- A simple content strategy if you want ongoing visibility in your industry
- Writing LinkedIn content on your behalf (posts, updates, career storytelling) if you'd rather have someone else handle it consistently
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Rates
Rate
- $87
Pack rates
- 5h: $414
- 10h: $787
free lessons
This first lesson offered with Maelle will allow you to get to know each other and clearly specify your needs for your next lessons.
- 30mins
online
- $87/h
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