Design leader with 25+ years of industry experience offers interview coaching, portfolio reviews, and mentoring in UI/UX, human-centred design, and design thinking to help students and professionals.

Adam is an inspiring creative leader because he brings out the best in everyone around him. What sets Adam apart is the way he always leads with understanding, taking the time to learn each individual’s motivations, strengths, and ambitions. Through that, he gives them the confidence and tools to use their talents and superpowers to become the bold, creative thinkers they were meant to be.

During our time together at Sapient, Adam was not only an exceptional lead but also a dedicated mentor. He consistently took junior designers (like myself at the time) under his wing, providing thoughtful guidance and support. Adam has the ability to recognise potential in others and actively help them grow to the next level .
He also places great value on design experimentation and creates an environment where learning and practicing design is both engaging and enjoyable. I feel fortunate to have had the opportunity to work with and learn from him.

Adam is exactly the kind of mentor you’d want by your side as you grow your design career. He’s spent years shaping designers from fresh graduates through to design managers across startups and big corporates, always with humility, care, and a genuine passion for helping people succeed.

What makes Adam stand out is the way he blends deep design expertise with his background as a football coach. He’s brilliant at drawing sporting analogies that make things click, helping you see how to set yourself up for the game, stay focused on what matters, and ultimately win.

With Adam you’ll not only sharpen your craft and product thinking, but also grow the soft skills and confidence that make a real impact. Whether you’re just starting out or aiming to level up, he’ll help you find clarity, build momentum, and unlock your potential.”

How do you become 'trustworthy'? Consistent, repeatable, demonstrable expertise and empathy. Adam is a born leader, very much putting the human in human-centred design.

He also doesn't professionally sit still. Always keen to explore the limits of a brief, project or product and push past them.

Adam always listens and collaborates, literally like a boss (he was my manager at Publicis Sapient).

And...as a Design Leader, he does just that...he leads.

Anybody would be in safe hands as a Superprof.

Adam is a deep expert in product design, having led large teams to deliver and transform some of the world’s most loved experiences. He’s an inspirational leader and skilled critical thinker, who will give the guidance you need to get your career to the next stage.